Disney India goes all out to serve ‘The Lion King’ with local flavours

After tasting success with its localisation strategy for The Jungle Book in the summer of 2016, Disney India has gone all out to market the latest live-action flick The Lion King.

With a sharp focus on localisation beyond Hindi, and ramped-up investments for the India release, the film expects to attract more footfalls and set the cash registers ringing in the post-World Cup weekend. The efforts are paying off, given the movie has collected Rs 11 crore (net after tax) on the first day, setting it up for a good run at the box office.

“The Lion King is high on nostalgia for most of us, and that has translated to robust advance sales. The film has started strong and is set for a very healthy weekend. Simba won’t have to wait to be king of the Box Office this weekend,” says Kamal Gianchandani, CEO, PVR Pictures, and chief of Business Planning and Strategy.

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Have requested for ICC approval, Dhoni not to remove insignia: CoA chief

Mahendra Singh Dhoni will continue wearing the dagger insignia on his wicket-keeping gloves as it is not a military symbol, Committee of Administrators (CoA) chief Vinod Rai asserted Friday, saying that the BCCI has sought the ICC’s permission for it. #DhoniKeepTheGlove

During India’s opening World Cup game against South Africa in Southampton, Dhoni’s green keeping gloves had a dagger logo embossed, which looked more like an Army insignia.

“The BCCI had already sent a formal request to the ICC for clearance. As per ICC regulations, players can’t sport any commercial, religious or military logo. There was nothing commercial or religious in this regard as we all know,” Rai told PTI over phone.

“And it is not the paramilitary regimental dagger that is embossed in his gloves. So Dhoni is not in breach of ICC regulations,” he added.

His statement comes after the ICC “requested the BCCI” to ask Dhoni to remove the sign from the gloves, citing rules which forbid display of messages “which relate to political, religious or racial activities or causes.” Dhoni is an Honorary Lieutenant Colonel in the Parachute Regiment of the Territorial Army and dagger is part of their emblem.

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Salman Khan starrer ‘Bharat’ enters Rs. 50 crore club on Day 2

Salman Khanand Katrina Kaif starrer ‘Bharat’ is managing to hold a strong position at the box office. The film, which created history as Salman’s highest opener ever, has now achieved another feat by crossing the Rs. 50 crore mark in just two days of its run.

The film has managed to rack in Rs. 73.30 crore in just two days. Indian film critic and trade analyst Taran Adarsh shared the box office collection of the film on his Twitter handle.

Adarsh noted that multiplexes saw a normal decline, while the film’s evening and night shows witnessed a high occupancy, especially in single screen cinemas.

The film saw a bumper opening and minted Rs. 42.30 crore on its first day. The numbers showed a slight dip owing to a working weekday. The movie minted Rs. 31 crore on its second day, thus taking its grand total to Rs. 73.30 crore and paving its way to the Rs. 50 crore club.

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